My name is Adryan Tunde Abii-Smith and I am a

Product Designer & Illustrator in London, UK.

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My Design Process

I take a cyclical approach to Design, Problem-solving and Creative/Critical thinking. First, I Discover the area in which I am researching and gather vital information to aid my design process. Then, I Define important problem areas through research via quantitative and qualitative means. Next is Ideation, this can be done within a team or solo and gets my raw creative ideas down on 'paper'.  Prototyping and designing my final interfaces then comes easier and next I Test on users for feedback, make the necessary amendments and follow my process again.

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UI Concepts

Daily UIs and Concepts

To maintain my creative thinking and UI practice, I regularly participate in Daily UI Challenges and look to improve on already existing UI.

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'How can we make research-based changes to the Aesop interface whilst maintaining customer retention?'


A re-design of some of Aesop's most used pages for Mobile & Web.

'How can traditional banks cater their services to attract the

online banking generation?'


A short project taking a look at traditional banking platforms

and ways to modernise them.

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I have designed an array of illustrations for corporate clients, personal commissions and for my own creative endeavours.